The media is attacking Jeremy Corbyn far more than Theresa May through the election campaign, according to a new analysis.
A “considerable majority” of the reports on Labour are critical of the party and its manifesto, a report from Loughborough University claims. Newspapers are being far more balanced in their coverage of the Conservatives, the report said, with positive and negative reporting balancing each other out.
What's more, the attacks on Jeremy Corbyn's party are coming from the most popular newspapers, with The Sun and the Daily Express particularly focusing their negative coverage on Labour. The Mail and The Times have also been hostile to Labour, the academics report, but have balanced that out with positive reporting on the Conservatives.
In contrast with the week before, the university found Labour is appearing far more on TV and in the news, after losing out to the Conservatives. And the issues dominating that coverage have changed, too – with Brexit becoming far less of a concern.
Still, the issues that the Conservatives are fighting the election on are remaining at the front of the debate. But Labour has been more successful in its second week of campaigning in getting their central issues – social welfare and health – onto the news agenda.
The report stressed that the increased prominence of Labour may be a consequence of the leak of its manifesto during the period, which concentrated media coverage on the party.
Meanwhile the other parties – including the SNP and Ukip – have received far less coverage than they did in the 2015 election. Plaid Cymru received the lowest amount of coverage among the major parties, but all apart from the biggest two have seen decreased focus.
Loughborough’s analysis works by looking at all of the election coverage published on weekdays by TV news channels and print newspapers. The new report covers the time between 5 May and 17 May, when election campaigning kicked into full swing.
The audit was launched by the University as a way of keeping a check on campaigning.
“For most people the media is their primary source of information when it comes to deciding who to vote for,” said Dominic Wring, one of the professors leading the project. “Therefore the role and importance of the media in elections should not be underestimated. Being able to see who and what is making the headlines is very important.”